Fascinated by prints, logos, and airplanes from a young age, Nayef began his career in early 1997 while completing his education. 

 

He secured internships at international agencies in Lebanon before graduating with honors from ALBA.Over a nearly 30-year career, managing a wide portfolio of diverse clients and products has brought deep maturity to his experience. 

 

His extensive market exposure spans Lebanon, Kuwait, Saudi Arabia, London, and Dubai, working with renowned agencies including GAM D'Arcy, Stratégies BBDO, DDB, Grey, FCB, and Ability Comms. 

 

Throughout his journey, he has focused on taking brands further, leading creative teams that directly drive agency growth and build stellar reputations.

 

Nayef leads and manages creative departments, driving agency progress alongside key stakeholders while delivering strategic, high-quality creative solutions for clients.Beyond advertising, Nayef has gained deep academic experience by teaching senior courses in Arts and Humanities at the American University of Technology. 

 

This mentorship yielded a remarkably high success rate in developing the students under his tutelage.Bringing a strong, classic foundation from the "old school," Nayef's professional expertise has seamlessly adapted and expanded to lead in the fast-paced digital and social AI era across all channels and platforms.