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Joined on Nov 09 as a Creative Director. Played a major role in the Agency’s growth and new structure and strategy, lifting up quality and standard of the creative output and department,
Handling most of the accounts at the agency with a wide experience in Banking, Real Estate, Automotive, Health Care, FMCG and Digital / integrated;
Won/shortlisted most of the pitches in KSA and MENA.
Creating a new Communication and Corporate ID for BSF - Banque Saudi Fransi, for Corporate and Retail, as well as for Al ARGAN Real Estate, Enjaz/Al marina, Al Rajhi Holding.
Worked on MG cars, Riyadh food industries, GSK, Ministry of Health and its Programs, vaccines and Health, DGF/ Deutsche gulf finance, CSR programs, Al Jumaih Automotive / GMC, Chevrolet, Puck…
Covering a 360-degree communication with a great understanding in brand implementation and integration/Digital and brand activation.
. Short-listed for the Effie award 2009 / DGF.
. Finalist for 2013 MENA Cristal awards poster contest.
. Participated in many internal seminars, workshops and activities in the Network, Cannes Lions 2012.
HORIZON FCB RIYADH - KSA
Nov 2009 to Date
Grey / RIYADH - KSA
May 2005 - Nov 2009
Joined Grey on May 2005 as Creative Director. A great contribution in the Agency’s growth for Riyadh and Jeddah offices, as well as the growth of the team in the creative dept from 4 talents to 13 in 8 months.
Won most of the pitches, especially in the second half of 2005 ; 9 out of 12 pitches.
worked on pitches regionally and locally.
A wide exposure on many different accounts at the agency, worked on the Launch of Bank alBilad and all the retail banking for 5 years, NOKIA regionally; A strong experience in Real Estate such as THE LAND HOLDING, Launching the brand, Corporate and Projects; DAA – Dar Al Arkan, Kingdom holding, Arla food / Lurpak, Maaden, Goody, SEC / saudi electricity company, SAGIA, AL waha juices, Retail, FMCG, Beauty, Electronics and many other sectors...
Well Experienced in IPOs; Bank Albilad, DAA, Maaden.
Worked on lots of TV commercials from small to huge budgets.
Showed strong skills in corporate Id. and a strong understanding in brand building.
Good skills in managing, channelling and leading, a big team player with high commitment and support.
Creating motivation programs at the agency, in the creative dpt. in particular.
Attended many Creative Seminars internally and globally.
>Beirut 2006 Grey together
>Dubai 2008 Grey together
>Cannes 2006
Pulse DDB / KUWAIT
May 2003 - May 2005
Joined DDB on May 2003 as an art Director,
then promoted to Creative Director in early 2004.
Played a good role in the growth of the agency as well as the growth of the creative dept. Worked on most of the accounts such; FCC/NOKIA was one of our major account after MTC/Vodafone, Al Markaz Al MALI and all its funds, Coolex/Risco, , creating for them new corporate Id and new communication.
Worked as well on Sony, Hazella, indomie noodles, Gameworks, Freightliner. illy cafe, haagen daaz, kMEFIC, Id design , VW/Germany
Got many awards and assisted to Berlin 2004 creative seminar and left a good impression within the workshop groups.
Kuwait awards - KREA 2006
>Gold
>Silver
>Bronze
AUT -American University of Technology - Lebanon
2001 - 2003
Senior Instructor - Faculty of Art and Humanities
Handling all the upper level classes in the faculty of Art and Humanities, contributed in creating a new curriculum and a new system of instructing and sharing data, reaching a better level of production and results in a challenging atmosphere.
Courses handled:
- Graphic Design II.
- Story Board.
- Visual Perception.
- Global Advertising.
- Senior Project I.
- Senior Project II.
Results were up to the standard and beyond expectations.
Waves AquaPark
2000-2001
Straight after graduation, I got the chance to join the launch of Waves Aqua Park in Lebanon,as a matter of fact the project was very similar to my graduation project at ALBA. along with Quantum / Saatchi & Saatchi Lebanon.
The Task was awesome for a fresh graduate,
it was fun working on everything from the logo till the zillion sections in the aqua park, CI for the park, the restaurants, packaging, the hotel, the resort, the gift shop and all its items, through press and collaterals, website... making artworks, production, printing, dealers, ...
It was “THE EXPERIENCE”... that made me never forget my first time to print a DL leaflet ... was showing it to Mr. Malek Mrowa to choose the right navy blue colour... he said to me : "you choose, if you do not make mistakes you will never learn ...print 100 000 pieces".
it was really fun and a great experience and many responsibilities that has been given to me, pushed me forward and made me so committed and confident, along with a man who believed in me and in my work and opened too many doors for me and pushed me into too many fields to make mistakes, and to succeed and to have this faith in myself that made me so proud.
Mr. Malek Mrowa
